Very simple, a Google Maps Business View is a virtual tour of your business. It is a 360° tour of your business premises which is taken by a qualified Google Trusted Photographer.
Easy to find
Your Google Tour will appear on your Google Plus listing. This is shown on the front page of Google when a person is searching for your company. It will also show up in Google Maps
Easy to use
In a recent poll, over 90% of respondants had used Google Street View. Since your Google Tour uses the same interface, people are already familiar with the interface.
Easy to see
Unlike videos tours or private virtual tours, this runs on all platforms easily (mobile, tablet and computer). No downloading flash player or java. No 3rd party plugins required.