Help your rankings
Having an active Google Places page will improve your rankings with Google. Since we take at least 10 professional photographs as well as the Virtual Tour, you will notice that your rankings will improve.
People are nosy
And if they see something of interest then they will want to look more and also share that with people. There are also a number of people who will not have heard of you, but when they see what you offer, may well be interested in coming to see you.
Where would you rather go - somewhere that you have visited and looks friendly and nice, or somewhere that you have never been? What better way is there of making customers want to see you than having a Virtual Tour so that they know what to expect.